How does retargeting really work?

8 August 2022

Category: Retargeting

When your website is setup with retargeting, this is how it works:

Someone visits your website . The website drops a pixel on them all that means this is completely ethical. And a normal practice in the industry is that a pixel gets dropped on to that person’s computer/phone, because they visit the website. All that means is there’s a little file on the computer. And now as that person goes all over the internet, they can be marketed to because you can put your ads by creating a retargeting campaign and getting in front of them. And in fact, not just showing them an ad, but you can follow up with them for one to three months until they’re ready to buy, even rotating the types of banners and messages that they’re going to see.

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